Methods of SEO-On Page and Off Page

When we go for website promotion to experience higher business growth then some methods of website promotion are needed to be optimized. So SEO is one of the basic methods to promote websites. SEO generally refers to the methods that you can use it for website promotion in order to boost the ranking of your websites on search engines for the keywords used. It ensures that your website gets the highest exposure to the targetted audience.

There are two major types of SEO – On-page and Off-page SEO:

Let us see in detail about SEO  methods......

On Page Method: Methods that can be applied directly to the website to improve the rank of a website in search engine. It deals with the pages on your website to do with such as the headings, subheadings, titles, content, URL structure, description etc.

Below are the methods of On Page...

• Page title: In SEO, it is to optimize the title of your page which is the first thing to do because the search engine looks at the description and the title first. It is displayed in the title bar of a browser.

• Meta Keyword: In a website, keywords are put within a meta tag that appears in HTML code of a web page to help search engines to identify what the topic of the page is.

• Meta description: In SEO, it explains what the page is all about. It summarizes the web page's content. Yoast seo meta description lets you set the meta description for  WordPress Yoast SEO plugin.

• Image alt text: In SEO, to manage images Alt tags are used to optimize images. For images, we have to use the HTML image tag and before using the tag you should know  What is html image tag, it defines an image in HTML page having 2 attributes one is src and other is alt.

  

• Robots Meta Tag: In SEO,  robots meta tag is used in order to have pages crawled and indexed. 

         

• GeoTag: The tag that specifies the geographical location to a photograph or video.

Off-Page method: Methods that are used to create backlinks and link shares on a platform that can help your web pages to generate more traffic and have more quality backlinks: 

The methods of Off-Page are as follows:

• Blog Posting: In blogging, you should know What is blog posting. Blog posting is to post a blog using a blog platform for SEO. Blog platforms are WordPress, medium, blogger etc which gives us a place to publish information on the internet.

• Social Bookmarking: In SEO, the social bookmarking is the service that allows users to add, edit and share web documents using different social bookmarking sites.

• Social Media: Social Media like Facebook, Twitter and an Instagram are the platforms to share your backlinks and help your pages have better linking.

• Link Building: In SEO, it is the best and effective method for acquiring hyperlinks from other websites to your own.

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