Doorway Pages: A Spamming technique used for obtaining a high ranking

Doorway Pages

Search engine optimization strategies are the ultimate resource website. But sometimes most search engines are fooled by deceptive redirecting pages. Those redirecting pages are known to be Doorway Pages which is one of the techniques of Black Hat SEO which is not advisable to do so. Although there are still black hat SEOs who pump out doorway pages by the thousands per minute.

What makes a web page a doorway page is how it is used. A most common doorway page is Domain Name or pages made to help a site rank for different regions.

What Are Doorway Pages?

Doorway pages are like spam indexing that means if a user clicks on a link which the user doesn't like it and then the user creates another link in the search engine but that link redirects to the same site that the user doesn't like it.The main purpose is to redirect visitors to other pages without their knowledge.

Some other names of doorway pages are bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names.

• Cloaking

• Content Rich Doorways

What is Cloaking?

It is a black hat SEO activity in which the content presented to the search engine spider is different from that presented to the user's browser.

What is content rich doorways

More sophisticated forms of doorway pages called Content Rich Doorways which are designed to gain a higher rank in search results without using redirection.

How do we check Doorway Pages?

Doorway pages checker tool allows users to check the web pages from getting navigated to other pages which restricts the user not to navigate.

Solution To Doorway Pages Penalty By Google:

Doorway pages are usually a huge number of poor quality pages that are optimized for a specific keyword in order to increase website traffic. Google is strict regarding this and it will penalize any site that uses doorway pages as a way to manipulate search results. The Penalty for doorway pages will result in banning your site. Steps are:-

• Re-index your doorway pages
• Use the right keywords
• use social media sites to increase your brand awareness
• follow on-page optimization techniques to increase your search rankings

So remember to avoid using any tactic to increase your website traffic that will lead to permanently ban your sites.

Visit the link Doorway pages webmaster tools to get the knowledge on those tools.

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