What is Cloaking? - Everything you should be aware of it

Cloaking

SEO firms spend a lot of time and money in order to gain high search engine rankings for their new websites. There are various SEO techniques which are advisable to do so but there are also some SEO techniques which are not advisable to do so. The SEO techniques which are not advisable to do so are known as Black Hat SEO technique that results in spamdexing.

What is Cloaking?

Cloaking is a technique used to deliver different content to the search engine than that which is presented to a user.Cloaking occurs by delivering content based on IP addresses or the User-Agent HTTP header of the user who is requesting a certain page.

What is Cloaking in seo?

In SEO Cloaking is a form of a doorway page, which is a black hat SEO technique where content presented to the user is different from that presented to search engine crawlers.Cloaking in SEO is a bad practice as it is considered to be an unethical SEO and it can affect your site's search ranking.

Here is a cloaking seo example why people may need to use cloaking:

• Flash Technology Based Websites:
There are websites where flash is not recommended because SEO do not recommend for flash. Therefore companies create content-rich web pages to provide the flash pages to visitors without rebuilding the website.

How is Cloaking Actually Done?

There are different ways on how to do cloaking in SEO :

• A cloaking is done by modifying a file called .htaccess.
• Apache server has a module called "mod_rewrite"
• With the help of this module in the .htaccess file, you can apply a cloaking technique for your web pages.
• Webmasters gather search engines' IP addresses or User-Agents.
• If mod_rewrite module detects that an IP address or user-agent belongs to a search engine, it delivers a web page that is specially designed for us.
• If IP doesn't belong to any spider than it thinks it's a regular visitor and delivers a normal web page.

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